Teaser : Selphie Bong Photoshoot – Second Skin

Cecilia Jiang Yizhou Testshoot

Mikimoto X Hello Kitty Press Launch at Marina Bay Sands 24th September 2014

Mikimoto – the maker of the best pearl jewellery in the world has officially announced their cross over collaboration with fellow Japanese Icon – Hello Kitty. Their flagship store at Marina Bay Sands also celebrates it’s 1st Anniversary on the 24th September 2014 and the double celebration was also graced by Hong Kong Model and Actress Lynn Xiong Dai Ling who’s grace and stunning good looks was the centre of a storm of endless camera flashes trying to capture her beauty. The high jewellery brand’s new designs are cute and yet keeping to the elegance of the Japanese pearl jewellery experts. The piece worn by Lynn Xiong costs a whopping 355,000 SGD but it’s beauty alone is well worth the price tag ~~~

Canon EOS World Feature Article

Canon EOS World Feature Article

We at Megalomaniac Euphoria are extremely proud that our residential photographer Jericho Soh has been featured in the above mentioned article for Canon EOS World

Teaser for Photoshoot with luxury leathergoods brand TEZZO

Teaser for Luxury Leathergoods brand Tezzo’s ( https://www.facebook.com/tezzo.co ) campaign shots for their 2014 collection. This Season they bring you the bold colours you have always wanted to go with their exquisite craftsmanship and design.
Photographer : Jeri Soh
Model: Charity Plamondon
Makeup n Hair : Zennie Casann using la Biosthetique Paris
Outfit: Susie Hasan
Lighting / Direction : Tuck Loong and Shaz Ghani

Feel free to visit them at Tezzo & trioon @ #03-26, Mandarin Gallery, 333A Orchard Road , Singapore 238897 for more fabulous designs as gifts for the New Year or to pamper yourself for a job well done in 2013 ~~~

Harajuku Replugged

Model : Larissa S ( Basic Models Management )
Fashion Stylist : Geraldine Lim
MUA/Hair: Hana Hearts
Art Direction : Tuck Loong
Photography: Jeri Soh

How to win a Fashion photography competition

1)     Know the contest – First and foremost,  know the rules and regulations of the contest you are taking part in. Read the brief and know what is expected of you and what the restrictions might be. Certain contests require you to shoot on site at a particular location so make sure you have the clearance to shoot  and do find out what the guidelines are in regards to bulky equipment as they might  not want you to bring along a big crew and affect the day to day running of their businesses. Do also keep in mind whatever formats or restrictions in terms  of photoshop or the maximum / minimum number of images. ( You will not want to screw yourself over by destroying your chances by breaking the rules. ) Work within restrictions and have fun with it.

2)     Concept and Research – Brainstorm for ideas and research past winners and judges. If you know the taste of the judging panel, it might increase the chances of you winning something. Email them if necessary and get to know the inspiration for their work, I am sure they will be more than willing to share their past experiences. Do create mood boards or storyboards as they help everyone visualize better. Doing your “homework” allows everyone to be clear about what you want to achieve.

3)     Be Original – I have to stress while there is a certain formulae for getting recognized in certain aspects of photography, judges will also like to see something original and unique.  Do not follow the trend blindly and always be willing to take risks. While replicating the works of a master might impress some judges, it also shows a distinct lack of creativity. I have seen a shoot of the great bull run done to the death. There is like a couple of hundred of those photos out there winning prizes till it’s starting to get real boring. Be willing to take a risk, you might fail but if you do get recognized , they will love you for being different. Photography in an expression of your views of the world, so make sure you have got something to say.

4)     Gathering a team. While it is advisable to gather a big team of people to help in executing the shoot , it is still best to be able to have complete control over how you would want the shoot to be done. While it is awesome to have feedback and creative input, it’s crazy to have to accommodate to all aspects. Be in control but keep an open mind. A collaboration is supposed to benefit all the parties involved so do try to make sure everyone has something to put into their portfolios. The chemistry between a good team can create sparks to propel you to standout from the rest of the competition.

5)     Booking a model. Always choose someone who can bring out the theme of what you want. They do not need to be pretty in the traditional sense but must be able to pose. Engaging a professional will probably make your job easier but do have a few poses in mind in case you run dry. Also do get a release form ready as it will allow you to enter the photos for contests. You will not want the model or the modeling agency haunting you down for using their photos without permission. If you have an existing working relationship with a modeling agency, the booker might allow you to do testshoots and charge minimal amounts for contests.

6)     Location Scout – It’s probably easier if you can go in advance to recce the place. It will allow you to plan in advance what you want to do and where. It’s challenging to be on site as it might rain or the place might all of a sudden be closed or out of bounds. Do get permission to shoot as you might be prosecuted if you are trespassing. Ask around , I am sure you can find a good place to shoot. Tap into the resources of the people you know. It will aid you in the quest for excellance.

7)     Buying or making props , clothes etc – While it is awesome to have a stylist help you get clothes and accessories , it’s at times not within the budget to engage a professional. You can always buy / rent cheap and just mix and match for the look you desire.

8)     Logistics – Getting transport if you have a big group of people or big props. Vans or lorries are sometimes necessary to help you move equipment so do up a list first and see what kind of transport is necessary.

9)     Assistants – I cannot stress more the importance of getting some assistants. I started off s one and they can make a photographer’s job look so easy. Finding someone who has prior knowledge is beneficial so having a buddy tagteam up as your Photography Assistant will probably boost the quality of the shoot, especially if they know their ways around lighting equipment.

10)  Postprocessing – They say the best photoshop is the photoshop you do not notice so please do not overdo it. Some people tend to add in too many effects and it takes away attention from what it was meant to be about….. the CLOTHES.  Fashion is all about the clothes and in case you do not know what that means….. it’s about displaying the fabric, the detailing and how the designer wants you to perceive the brand, so if the outfits look good, so will you.

Good Luck and most importantly have fun.

Teaser : VisionQuest Photoshoot

Jericho Soh Wins 2nd Prize in Ion/Harper’s Bazaar Photography Contest 2013

It’s official. The results are finally out and Jericho “Jeri” Soh is awarded second place in the prestigous Ion/Harper’s Bazaar Photography contest 2013.  A huge shock for me and probably those around for me as well considering the entry was a last minute attempt. Was not even expecting to make it to the top 10 finalist in the first place, let alone come in second.

Feeling extremely blessed at this point, considering that the shoot fell into place in a very weird way. Was helping out Sherra Czane with a shoot and we were discussing how to portray strength and freedom in women….. was not able to come up with much until the trip to Beijing, China….. the Samsui Woman theme was a result of seeing one of Steven Miesel’s Photo of a woman with a huge red headdress…… something sort of clicked and the theme of Samsui woman just came popping out. I did some quick research on it and proposed it to Sherra and we decided it would be a subtle yet strong way to address the theme she wanted. She was trying to get into Lasalle and need material for her portfolio interview and this was the main reason why we had the shoot……. thus this was not a photoshoot done exclusively for the competition but everything just fell into place. Even the location was a last minute change. We were supposed to shoot in an abandoned location. Me n Tuck Loong did the location scout and took some pics n felt the place was abit spooky….. resulting in the stylist, model and MUA all feeling uncomfortable to shoot there….. we ended up in Chinatown instead and ended up shooting in a museum which fitted the timeline perfectly……

The sublime makeup skills of Zann Toh and the the utter professionalism and beauty of model Sherena Ng absolutely completed the picture and of course Zennie in suggesting that I send in the Samsui Woman series for the contest. Luck really had a big part to play in all this…… but I am glad nevertheless as it’s my first major photography prize in Singapore….. my own homeland ……. doing well in Europe winning the FEP Golden Camera in 2011 and the Overall Winner Professional Photographer of the Year UK 2011 was a adrenaline rush but this 2nd place would have a very special place in my heart as it is the first recognition I have had in the land of my birth and it means alot to me.

Many thanks to those who have in one way or another helped to make this photoshoot possible and those that have contributed to my growth over the years. I love you,guys ~~~

Jericho Soh in top 10 of Ion/Harper’s Bazaar Photography contest 2013

Officially a finalist in the Ion/Harper’s Bazaar contest . Totally not expecting it. Thought I didn’t get it initially when I checked my main email , realizing later I used my secondary email to submit . Many thanks to Sherra Czane who’s e stylist , Sherena Ng for Modeling , Zann Toh for her awesome makeup skills , Tuck Loong for his support n advise , Zennie Casann for telling me to send the Samsui Woman Series in . The competition this time round is very tough with many frens n familiar faces making it as well, but will continue working hard no matter what’s the outcome.